I attended a 2 years course in Graphic & Web design at Poliarte Design School. After interning for PicchioNews.it as Graphic & Web designer, I went on to some freelance projects. This allowed me to work on cool projects, from emerging brands to current events. I balanced my day job with personal creative work, like sketches and wireframes.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.